Emma Jonson 
Google Shopping is redesigning with several new features, including options to shop local stores, track prices and even find style inspiration through Google Lens. Already, Google Lens’ good image recognition technology will facilitate establish objects, translate text and find similar items. Now, employing a photograph of Associate in the Nursing outfit you prefer, for example, something you found on Instagram Google Lens will be able to pull up other “style ideas” from around the web.
These vogue concepts are centered on showing you the way others are sporting the item in question, not just returning matches of similar items, Google explains. For example, you liked any dress on social media, you could take a screenshot then use Lens in Google Photos to see how other people have been photographed wearing that same skirt.
But Lens isn’t restricted to photos of the latest garments announce on-line. You also can photograph an item hanging in your own closet, or seen on a store rack, and get suggestions of people wearing similar pieces. The feature enhances Lens’ existing item suggestions for things like home ornamentation and individual things of wear.
It’s additionally clearly meant as a contender to Pinterest, which has been heavily investing in its own image recognition technology. This has allowed it to capture consumers’ interest long before their inserting things in their on-line cart Associate in Nursing existential threat to Google’s business, potentially.
Pinterest users typically browse the location for inspiration, whether that’s what to wear or how to wear it, or how to decorate their home, or even where to travel. Later, those interests and wishes could translate to clicks and purchases. The challenge for Pinterest is having the ability to attach the sacred browsing with the checkout method. Google, meanwhile, is doubling down on Google Shopping.
Its massive design has currently extended within the U.S. on each mobile, following the merger with Google Express earlier this year, and last month’s final shutdown of the Google Express brand and destination. The redo of Google looking aims to form itself a one-stop-shop for everything that’s around the web and not on Amazon.